LG introduced its newest smartphone, the G2, to the world Wednesday at a glitzy New York event at Lincoln Center, offering its own small innovation on the basic form of the smartphone.
Design appears to have been LG’s main focus in creating the G2. For example, the company repositioned the volume and power buttons to the back of the phone, because that’s where people’s fingers naturally rest when they’re taking calls. During the launch event, which the company also live-streamed over YouTube, LG’s president of mobile communications Jong-Seok Park said the new position of the buttons also gives the phone a sleek look.
The company also said that it’s worked to give the G2 a long battery life even though the new buttons occupy space traditionally used to house a battery. In fact, the company claims that the G2’s battery will hold a charge longer than previous LG models, and should easily last a full day on a single charge.
The G2 sports a nearly 5.2-inch edge-to-edge display and a 13 MP rear-facing camera. It also has a 2.1 MP front-facing camera. And, LG said, because users can use the button on the back of the phone as a shutter button, it should also be easier to take selfies. LG’s also put some thought into engineering the camera on the G2, touting its camera stabilization feature that executives promised would allow users to take clear pictures from a moving car.
LG has also added some software features meant to save users time while working on their phones. For example, a feature called “KnockOn” will let users turn on their phones by tapping the G2’s screen twice — rather than having to flip it over to access the power button. Other features include an option to have the phone automatically pick up a call (and lower the ringtone volume) when a user lifts the phone to his or her ear.
The phone also allows users to set up a “guest mode” on the G2, which offers up the option to set up a restricted section of the phone, with its own lock screen pattern, that allows access only to certain apps. The company noted this mode would be good for parents who don’t want their kids accidentally sending e-mails or buying things online with a misplaced tap.
The G2 will be available in South Korea in the next two months, the company said, with U.S. availability to follow. Park said during the event that the four major U.S. carriers will carry the phone, something T-Mobile has already confirmed with a news release.
LG is currently the third-largest smartphone maker in the world, trailing behind Samsung and Apple. But it’s facing pressure not only from the top, but also from smaller firms such as Lenovo and ZTE — two Chinese firms that are picking up sales thanks to their lower price points.
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