The Call of Duty franchise has another record-breaking title on its hands. On Thursday, Activision announced that Modern Warfare 3 had shattered a five-day sales record the studio had set previously with last year’s title “Call of Duty: Black Ops.” According to a release from Activision, the game has made more than $775 million in its first week, as compared to the $650 million set by Black Ops.

Of course, Activision had previously set the record in 2009 with the release of “Call of Duty: Modern Warfare 2.” So really, if Modern Warfare 3 hadn’t set the record, it would have been seriously letting down its family.

Sales figures are all well and good, but how is the game doing against its holiday rival from Electronic Arts, Battlefield 3?

According to a report from Dean Takahashi at VentureBeat, Modern Warfare 3 users have logged more total hours of gameplay. But, he reports, that four out of five users of the social game network that calculated those metrics, Raptr, prefer Battlefield 3 over Modern Warfare 3. It seems that while Battlefield 3 has a better critical reception among gamers, it hasn’t succeeded in engaging them as much as Call of Duty.

“EA did a good job taking on the No. 1 game, but they didn’t take it down,” Raptr’s head of marketing John Lee told Takahashi.

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Holiday Guide 2011: Gadgets & Games