Motorola has taken the wraps off of its shiny new smartphone, the Moto X, and will let consumers customize several of the outer components of the phone such as the front and back case. All in all, the company said, consumers have more than 2,000 combinations to choose from and will be able to pick their particular flavor of phone through an online design studio.

Because the phones are assembled in the United States, Motorola promises that it will take just four days for phones to get from your brain to your doorstep. Consumers can pick the front- and back-plates of their phones, plus their own accent colors, wallpapers and optional engraved message. Consumers can either pick a 16GB or 32GB version of the phone.

Cover options include everything from basic black to woodgrain and everything in between, the company said on its official Web site.

Yep. We've got wood. And 2K+ other combos. Designed by you. Assembled in the USA. #MeetMotoX

— Motorola Mobility (@Motorola) August 1, 2013

As for the technical specifications, the phone will ship with Android 4.2.2 and has 2 GB of RAM. The Moto X sports a 4.7-inch screen, 10 MP rear-facing camera, 2 MP front-facing camera and has the capability to shoot 1080p HD video. The phone does have the new camera interface that lets users call up their camera app by shaking their wrist twice and tapping anywhere on the screen to take a picture. This is the same camera software that Motorola unveiled last week for its new line of Droid phones.

The phone also includes advanced voice control options that users can activate by saying “OK Google Now” at any time.

While the phone only has two options for memory, users also get 50 GB of free storage for two years through Google Drive.

The phone will be available first on AT&T and will cost either $199.99 or $249.99 with a two-year agreement, depending on how much memory you want for the phone. Sprint, U.S. Cellular, Verizon and T-Mobile will all carry the phone later.

AT&T has not released information on when the phone will be available to customers — other than to say it will be available in late August or early September — but those interested can enter for a chance to order their phones early through a page on AT&T’s Web site.

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