Amid all the talk about the next iPad, there’s also quite a bit of speculation over what the “one more thing” in the Apple media event next week could be.

General speculation (read: hope) is that Apple’s invitation hints at the possibility that the company will launch a TV service in addition to the iPad. Admittedly, it’s a lot of between-the-lines reading on 10 words — “We have something you really have to see. And touch.” — but at least one report has hints that Apple is aiming to have a streaming TV service off the ground by Christmas.

According to a report from the New York Post, Apple is driving a hard bargain with content providers and wants to control the pricing of the service and share in the profits.

“They want everything for nothing,” an unnamed “media executive” told the newspaper.

The report is a little unclear about what, exactly, Apple wants to do with its television service, such as when video would be available to streaming customers, and whether customers would be able to get videos from individual channels or would have to buy bundles of content.

It’s not that likely a service would launch next week if we’re just now getting reports of shaky talks, but television does seem to be an area that Apple would like to examine in the future. The assertion in the article that Apple will launch a revamped version of Apple TV also seems like a bit of a reach, but you never know Apple.

The company’s chief executive, Tim Cook, hinted at broader television plans in a speech this month, saying that Apple needs something apart from its set-top box that “could go more main market” in order to compete in the television industry. Many people interpreted that as a sign that Apple could be trying to make its own television set that runs some version of iOS, with Siri.

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