Google is reportedly preparing to launch its own Mp3 store, according to the New York Times. Citing unnamed “music executives,” the report said Thursday that the company will open the store in the next several weeks.
A Wall Street Journal report said that music studio EMI is the closest to a deal, while Universal Music Group, Sony Music and Warner Music Group are talking to Google.
In May, Google announced the beta launch of Google Music, an online music storage locker, throwing it into competition with Amazon and Apple. With Apple’s launch of the iCloud on Wednesday, the Cupertino, Calif.,-based company is expanding the scope of its successful iTunes service.
Apple seemed to get the jump on Google when it successfully negotiated with music companies for cloud rights to their tunes. Users can now sync iTunes across all of their Apple devices. However, the service that allows them to store tracks not purchased from Apple, iTunes Match, is still a few weeks from launch.
Music is becoming a key part of Google’s drive for dominance online. Amazon, Google, Facebook and Apple are all locked in a race to become the one-stop shop for social, shopping, media and communication. Amazon has a cloud music player that’s hooked into its huge library of tracks. Facebook recently announced integration with Spotify, which will let users listen to music together with their friends.