The Washington Post

Steve Ballmer reveals Microsoft Surface price range (Hint: it’s more than $200)

Microsoft has remained silent about the price of its forthcoming Surface tablet, but the company’s CEO Steve Ballmer did recently discuss a price range for the new device.

“If you look at the bulk of the PC market, it would run between, say, probably $300 [and] $700 or $800. … That’s the sweet spot,” Ballmer told the Seattle Times in an interview yesterday.

Previously, there were rumors speculating that the Surface Tablet would retail between $600 and $1,000 for the two different versions. But neither option comes with a built-in 3G/4G wireless connection feature, which Apple uses to justify a higher price for its line of iPads. Even at $800, the Surface will have to offer a pretty amazing experience for consumers to justify buying one.

Ballmer did however dispel the notion that Microsoft would offer a sub $200 tablet, while eating some of the hardware cost in exchange for generating revenue through apps and digital media sales. Ballmer compared the company’s logic for this by saying that he doesn’t think most people believe the iPad to be an expensive device and that any tablet that costs less than an iPad is “chintzier” or cheaper.

Comparing a yet-to-be-released device to the iPad is a pretty bold move for a company that’s never produced its own tablets before. Still, we know that Ballmer is serious about targeting Apple’s iPad rather than the less expensive Kindle Fire and Nexus 7 products.

Copyright 2012, VentureBeat

Comments
Show Comments

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.