As Apple saw more success with its iPad tablet, Walter Isaacson writes in his authorized biography of the late Steve Jobs, the question “What’s on your iPad?” began to supplant the question “What’s on your iPod?” — even in the White House.
Isaacson shares this fun vignette profiling what some key staffers from the early days of President Barack Obama’s administration used their iPads for. Former chief of staff (and current Chicago mayor) Rahm Emanuel used his iPad to gather news; economic adviser Larry Summers used his to monitor financial information from Bloomberg and play Scrabble; then-communications adviser Bill Burton had ‘Vanity Fair’ and “one entire season” of “Lost.”
David Axelrod, Obama’s top political adviser at the time, had Major League Baseball and NPR, Isaacson wrote.
Jobs had a close but rocky relationship with the current administration, the book reveals. The Apple co-founder told the president that his policies were not “business-friendly” and that Obama was on track for a “one-term presidency.” And while Jobs initially offered to help the Obama campaign with its advertising, Isaacson wrote that Jobs felt that Axelrod wasn’t “totally deferential.”
The Washington Post obtained a copy of the book, “Steve Jobs,” which hits store shelves on Monday.