The Washington Post

Twitter reports Super Bowl’s social statistics

In the last three minutes of Sunday’s Super Bowl matchup between the New York Giants and the New England Patriots, an average of 10,000 people — about one-seventh of the spectators that fit into Indianapolis’s Lucas Oil Stadium — per second were sharing their thoughts about the game on Twitter, the company revealed in a Twitter message shortly after the game.

At its peak, the highest number of tweets per second reached 12,233 at the very end of the game when the Giants held on for a 21-17 win over New England. But the tweets weren’t all about sports: The second-highest peak of the night hit when a reported 10,245 people per second weighed in on Madonna’s halftime show.

Tweeting or updating Facebook while watching TV has become a major trend, and, as All Things Digital reported, sports fans sent about 11.5 million comments during last night’s game over social media networks. According to the report, that’s about six times as many messages as “social TV” analysis firms found last year during the Super Bowl, indicating that more people are using social networks as a second screen during live TV events.

This year’s Super Bowl was also notable because it was the first to be streamed legally by the NFL and NBC. Although that’s a step in the right direction, TechCrunch notes that online viewers still missed out on seeing the game’s commercials and halftime show during the broadcast.

Related stories:

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Super Bowl marketers target smartphones, laptops, movie screens

Super Bowl ads 2012: The game’s best commercials

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Hayley Tsukayama covers consumer technology for The Washington Post.
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