Yahoo, in an effort to pull itself into the tablet era, has released smartphone and tablet apps for Apple’s iOS platform. The Apple apps include the company’s long-anticipated Livestand magazine app, a magazine app similar to Flipboard.

“Tablets are profoundly changing how we interact with media and Livestand captures that shift in a deeply personal and imaginative new experience,” said Blake Irving, executive vice president and chief product officer at Yahoo!, in a statement.

“No one does personalization better than Yahoo!,” irving said. “The technology behind Livestand, combined with its stunning design and fantastic variety of content, redefines what digital media can be."

The company also launched iPad app versions of IntoNow, a social TV app, and Yahoo Mail.

Yahoo also introduced a Yahoo Weather Android app and new social features that makes it easy for those reading Yahoo news to have conversations about things they read.

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