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From crashing ‘The View’ to tomato soup: Climate protests get weird

As the planet warms, activists are getting desperate --- and their tactics are getting strange

Climate protesters threw mashed potatoes on Claude Monet's "Les Meules" at the Barberini Museum in Potsdam, Germany, on Oct. 23. (Video: LetzteGeneration)

Climate protesters around the world adopted strange tactics this week: Two protesters on Monday smashed cream pie into the face of King Charles’s wax statue at Madame Tussauds in London; another group crashed an episode of “The View” featuring an interview with Sen. Ted Cruz; and, on Sunday, activists in Potsdam, Germany, flung mashed potatoes on a Claude Monet painting at the Museum Barberini.

The protests were echoing the move by two young climate protesters at the National Gallery in London less than two weeks ago, who flung tomato soup on one of Vincent van Gogh’s most famous paintings: “Sunflowers.”

“What is worth more, art or life?” one of the protesters shouted, her hand glued to the wall behind her. “ … Are you more concerned about the protection of a painting or the protection of our planet?” The activist group Just Stop Oil, which aims to stop British oil and gas projects, said the protesters were members.

Activists protesting fossil fuels were seen throwing tomato soup on Vincent van Gogh's "Sunflowers" painting in London's National Gallery on Oct. 14. (Video: Rich Felgate @Finitedoc)

When activists attacked van Gogh’s ‘Sunflowers,’ they affirmed its power

The bizarre demonstrations were the latest in a series of climate protests that have targeted museums and art galleries around the world. In July, protesters glued themselves to John Constable’s “The Hay Wain,” also in London’s National Gallery, after pasting their own “apocalyptic” vision of the future over the painting’s surface. That same month, members of an Italian climate group known as Ultima Generazione, glued themselves to a painting by Sandro Botticelli at the Uffizi museum in Florence. Similar actions have also taken place in Australia.

“Sunflowers,” like the other paintings targeted by activists so far, is fine. The shock of seeing tomato soup hit the painting — which probably helped propel the video of the protest to viral status — is tempered by the fact that, like most museum paintings, “Sunflowers” was protected by glass. “There is some minor damage to the frame, but the painting is unharmed,” the National Gallery said in a statement. The Museum Barberini in Potsdam similarly reported that the Monet painting, “Les Meules” (Haystacks), appeared unharmed.

But the climate art stunt was still a strange form of protest, one that seemed more likely to alienate people than spark change. Online, many people reacted in disgust and anger; some joked that the protesters were targeting “Sunflowers” merely because it was an “oil painting.”

But it aligns with a growing number of climate protests in recent years that have disrupted normal life in increasingly unexpected ways.

Several years ago, activists from the climate group Extinction Rebellion climbed on the roof of a commuter train in London, preventing people from getting to work and causing a scuffle between commuters and protesters. Last week, climate protesters blocked freeways in the D.C. area to push President Biden to declare a “climate emergency.” Another group, known as the Tyre Extinguishers, has been letting the air out of SUV tires across the United Kingdom and in New York, arguing that the vehicles use more gas and are harmful to pedestrians and cyclists.

Dana Fisher, a professor of sociology at the University of Maryland who studies protest movements, says that such developments are a form of “tactical innovation,” in which protesters try new strategies to get increased media attention. The media gets accustomed to particular types of activism; a march or a sit-in that once commanded attention soon gets written off as old news. Climate protesters, Fisher explained, started by gluing themselves to artworks, which initially made a small news splash. Now that attention for that has cooled down, they have moved on to at least the appearance of defacing artworks, in an attempt to attract more eyes.

The action in the National Gallery did make prominent headlines across British newspapers and other parts of Europe; by late afternoon, one video of the incident on YouTube had been viewed 13.3 million times. At least to the activists involved, the fact that the protest had gone viral was probably viewed as a success. The climate issue — which at times is buried by geopolitical, economic and celebrity news — was back in headlines once again.

But as tactics escalate, protesters risk turning off people who may otherwise be sympathetic to their cause. “Research shows that this kind of tactic doesn’t work to change minds and hearts,” Fisher said. Someone prevented from commuting to work — or someone who believes that irreplaceable artworks are being harmed — might be turned off by the climate movement for some time, if not permanently.

“It’s working to get attention,” Fisher said. “But to what end?”

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