Metered Model to Launch Across Digital Platforms; Free for Home Delivery Subscribers
WASHINGTON—March 18, 2013—The Washington Post today announced plans to create a metered digital subscription model to launch in the summer of 2013.
The metered model will require a paid subscription after 20 articles or multimedia features have been read per month. Access to The Post’s homepage, section front pages and classifieds will not be limited.
Home delivery subscribers will continue to have free access to all of The Post’s digital products. Students, teachers, school administrators, government employees and military personnel will have unlimited access to The Post while in their schools and workplaces.
“News consumers are savvy; they understand the high cost of a top quality newsgathering operation and the importance of maintaining the kind of in-depth reporting for which The Post is known,” said Katharine Weymouth, Publisher, The Washington Post. “Our digital package is a valuable one and we are going to ask our readers to pay for it and help support our newsgathering as they have done for many years with the print edition.”
Over the past few years, The Post has seen a large amount of growth in its digital audience and made a number of enhancements to its digital products, producing a far more innovative and engaging desktop website, a very fast mobile web site and iPhone, Android and iPad apps.
“The plan we are putting together will ultimately best serve both our readers and our business,” added Weymouth. “It will allow us to stay connected to the people who visit periodically or find us through search and social networks and it gives us an additional revenue stream to support the great work of our newsroom.”
Visitors who come to The Post through Google, Facebook or other searched or shared links will still be able to access the linked page regardless of the number of articles they have previously viewed. Additional details about The Post’s metered model will be released in the coming months.
About The Washington Post (www.washingtonpost.com)
The Washington Post provides award-winning news and commentary about the politics, policies, personalities and institutions that make Washington, D.C. the world’s seat of power and is the authoritative news source for those who call Washington, D.C. home. The Washington Post combines its world-class journalism with the latest technology and tools, encouraging participation and customization across all platforms so readers can engage with The Washington Post anytime, anywhere. The Washington Post is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company.