The Hindustan Times, GigaOM and ProPublica among new content partners
WASHINGTON—November 28, 2011—The Washington Post Social Reader, the social app on Facebook® that lets people experience news and information with their friends, has surpassed 3.5 million subscribers. Since launching two months ago, WP Social Reader continues to grow, especially among international audiences and younger readers, with 83% of readers under 35 years old.
“We knew there would be widespread interest with the app because regardless of who you are or where you live, if you and your friends are on WP Social Reader, you will find something that interests you. As we continue to innovate and add new content, we look forward to growing our user base, our content partners, and seeing where things go with this friend-centric news experience” said Vijay Ravindran, Senior Vice President and Chief Digital Officer of The Washington Post Company.
Marcus Brauchli, executive editor of The Washington Post, said, “The WP Social Reader has given us a powerful and innovative way to engage readers and connect new audiences with our journalism. It’s especially encouraging to see that we are attracting readers who may not have read The Washington Post otherwise.”
With nearly 20% of all WP Social Reader’s users based in India, WP Social Reader is thrilled to have the Indian publication Hindustan Times as the first international partner. GigaOM, ProPublica, Rodale.com, Capital New York, The Brown Daily Herald, IGN and AskMen have also launched on WP Social Reader, joining The Associated Press, Foreign Policy, GlobalPost, Mashable, Reuters, Wetpaint Entertainment, Express Night Out, The Root, Slate and others.
“Joining WP Social Reader allows us to reach a new audience of active users and we are excited to be the first international partner,” said Rajiv Verma, CEO of HT Media, which publishes Hindustan Times. "With nearly 121 million Internet users in India, Hindustan Times, with its legacy of bringing to its readers credible, authentic and unbiased content, plans to be a key source for Social Reader's India audience."