The Washington Post

The Washington Post’s ServiceAlley Introduces Enhanced Friendorsements as an Alternative to Anonymous Reviews

ServiceAlley’s integration with Facebook makes it easy for consumers to search and ask for home service provider recommendations from people they trust

ServiceAlley, the home service provider review site from The Washington Post, today introduces its revamped “Friendorsements” tool, which uses Facebook Login to allow consumers nationwide to easily find providers their Facebook friends have reviewed on ServiceAlley. If no reviews appear for a specific category or location, the tool also lets users ask specific friends for home service provider recommendations.

“Our consumers have said they want reviews from people they know, especially when it comes to selecting someone to do work on what is typically their most valuable asset—their home. We know that during the search process there is nothing like the peace of mind you get from a friend’s recommendation,” said Tim Condon, Director of New Digital Ventures at The Washington Post and General Manager of Service Alley. “Friendorsements gives a simplified way to engage with your online network of friends and ultimately make a more informed decision about who they choose to work on their home.”

Friendorsements appears on the ServiceAlley homepage in the provider search bar. Consumers can click “Search Friend Recommendations” to launch the tool. To start using Friendorsements, visit


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