We are accelerating toward a smoke-free future.

By Jacek Olczak, CEO, Philip Morris International

This is a time like no other for corporations and their leaders. A time when global challenges require ambitious action. At Philip Morris International (PMI), we are committed to creating a better, more sustainable future. And we know that the greatest positive impact we can have is by replacing cigarettes with better alternatives for those men and women who would otherwise continue to smoke.

As I take the reins as CEO, I will continue on the path forged by my predecessor and accelerate our progress and growth as we work to reduce the role of cigarettes in our business. In 2020, our smoke-free products accounted for almost 25 percent of our total net revenue, up from essentially 0 percent five years ago. We aim to increase that to more than 50 percent by the end of 2025, while growing the number of markets in which they are sold from 66 to 100­­—ensuring as many adult smokers as possible have access to smoke-free alternatives.

Guided by science, facts, innovation and new thinking, our roadmap to a better future remains unchanged. Our vision, unwavering. As we look to the future—to 2030 and beyond—our actions as a company will be grounded in our commitment to deliver the greatest positive impact as fast as possible. For our consumers, our employees and our planet.

Our goals are ambitious—and meeting them will require the efforts not only of PMI but also of governments, NGOs and other stakeholders. Harm reduction is our common goal. We must cooperate to achieve it as soon as possible.

Together, we will unsmoke the world.

We’re delivering a smoke-free future, faster. Learn more.

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Sources:

PMI 2021 Q1 results

PMI Investor Day, Feb. 10, 2021

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