“We knew ‘Becoming’ was going to be one of the biggest books of the year, but it has now officially had the best first week of sales of any book in 2018, and is among the fastest sellers in Barnes & Noble history,” said Liz Harwell, senior director of merchandising at Barnes & Noble. “This is definitely the must-have book of the holiday season.”
The record first-week sales of “Becoming” at B&N may not be reflected across all booksellers; we’re still waiting for updated data. Woodward’s “Fear” sold more than 1,100,000 copies through its first week in all formats at all retailers.
“Becoming” sold more than 725,000 copies on its first day, according to Penguin Random House. That figure includes all formats and the Spanish-language version, which is available in paperback.
The instant success of the former first lady’s memoir did not catch anyone off guard. Presales of “Becoming” were higher than any other book in the past three years. “Becoming” was also the No. 1 most-sold book on Amazon.com for the week ending Nov. 11 — two days before the book was available. (Amazon’s chief executive, Jeffrey P. Bezos, owns The Washington Post.)
Oprah Winfrey chose “Becoming” for her book club and helped launch the memoir at a sold-out appearance with Obama in Chicago last week. It was the first stop on a 10-city book tour across the country.
On Saturday, Obama was in Washington at a sold-out event in the Capital One Arena hosted by Valerie Jarrett, a former senior adviser to President Barack Obama. The former president made a surprise appearance, too.
The next stop on the “Becoming” book tour is Boston on Saturday, at an event hosted by Michele Norris, former host of NPR’s “All Things Considered.” The cheapest tickets still available are $495.50. The most expensive seats are $1,000.
Stephen Spiewak with online ticket reseller Vivid Seats said, “Michelle Obama is speaking at a venue more common for rock stars and commanding rock-star-like prices.” Spiewak noted that on Sunday, Obama will be back at Washington’s Capital One Arena, which has a capacity of more than 20,000, and the cheapest ticket is $303. “Contrast that with Hillary and Bill Clinton, who are speaking at DAR Constitution Hall next spring, with a capacity of 3,702. The cheapest ticket for that session is $47.”
Book buyers in Washington have been enthusiastic, but the city’s biggest independent bookstore isn’t seeing a record yet. Politics and Prose co-owner Bradley Graham said: “Sales of ‘Becoming’ have been very strong, although not as strong for us in the first few days as ‘Fear’ was. We have high hopes that Michelle Obama’s book will continue to sell very well through the holiday season.”
This has been a year dominated by political books — especially books about President Trump. After “Becoming” and “Fear,” the third-best debut week was enjoyed by “A Higher Loyalty,” a memoir by former FBI director James B. Comey.
Penguin Random House reportedly paid Michelle and Barack Obama $65 million for a two-book deal.
Ron Charles writes about books for The Washington Post and hosts TotallyHipVideoBookReview.com.