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Cher saves ‘best effort’ for first album in 12 years

Few musicians are able to keep their careers alive for more than five decades, but pop diva Cher says her latest album is her “best effort ever.”

Cher, 67, a staple of dance music, released her 26th studio album, “Closer to the Truth” last week, her first record in 12 years.

“It’s my best effort ever, so I’m happy with that. I’m singing better than ever, and the songs are really good. I’m unbelievably proud of it,” Cher said.

The album includes the Paul Oakenfold-produced single “Woman’s World,” a disco-pop ode to strong women. It features songs written by pop star Pink, such as “Lie to Me,” and the rousing “I Walk Alone.”

“A song either is good or is bad as far as your feelings go. So I know pretty much immediately, I just know. Also, if it doesn’t touch me, I can’t sing it,” Cher said.

The California native first gained recognition as part of musical duo Sonny & Cher, known for their 1965 hit song “I Got You Babe.” With a singing voice that rang deep into the lower registers, Cher embarked on a solo career that has made the singer a household name across the world.

Despite amassing a legion of fans, including more than 1.7 million Twitter followers and 500,000 Facebook likes, Cher said she is still surprised by continued interest in her work.

“It just didn’t occur to me that anybody would be waiting with bated breath for my next project,” Cher said.

“I’ve been doing it for what, 50 years almost? It just didn’t occur to me to do it anymore. Nobody gets that, but I just didn’t think about it,” she said.

Dance anthems have become a musical home for the singer. Cher has become a long-standing name in disco with songs such as 1974’s “Dark Lady” to “Believe,” which earned the singer her only Grammy Award, in 2000.

Cher will hit the road to support her new album. She said she will be using new technology in her live performances, embarking on a North American tour spanning 49 cities, including a stop in Washington in April.

“I like the new songs. I hope I get to do some of those. I’d like to do ‘You Haven’t Seen the Last of Me’ and ‘Welcome to Burlesque,’ because I just think that’s so campy and fun. You know, concerts should just be fun,” she said.

— Reuters



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