Donald Trump’s highly touted and almost certainly inappropriate hosting gig on NBC’s “Saturday Night Live” turned out to be an anemic and halfhearted dud. The ratings were high — SNL’s best in years — but they come with a heavy tax on the show’s integrity.
Having Trump host SNL is a tacit nod of approval — of his message, his antics and, yes, his campaign to be the Republican presidential nominee. Worst of all, it provided Trump with more dubious evidence of his own preeminence. Overnight ratings touted by NBC on Sunday morning showed a 6.6 household rating — the show’s best in nearly four years. (To extrapolate from the overnights, perhaps as many as 10 million viewers watched the episode live.)
Both the network and the candidate will kvell about ratings; Trump will doubtlessly promote them as proof of his ability to be elected. Never mind that TV ratings are fast becoming an unreliable insight into American cultural sensibilities; Trump still regards them as the gold standard of existence.
SNL is not alone in its mistake — every media outlet (The Washington Post included) has wrestled with intense bouts of Trump fever. Late-night TV fell hard for Trump and the traffic he brings. For months, late-night shows have joked about and imitated Trump and, of course, invited him to appear as a guest. No one seems able to deal him the ultimate blow and ignore him.
Yet, curiously, no one involved with Saturday’s SNL episode seemed to have the desire to participate in it or play with him. After a passable cold-open sketch about Friday’s Democratic forum on MSNBC (a sketch that didn’t require Trump but featured Larry David’s second appearance this season as Bernie Sanders, the show’s lone buzzworthy invention this year), the cast members telegraphed an awkward vibe of reluctance when it came to performing onstage with the bombastic billionaire. Even jokes about their awkwardness being around him fell flat.
“I don’t want to be in this sketch anymore,” said Vanessa Bayer, who played a sad-looking boy accordionist during a bit in which an offstage Trump pretended to tweet mean comments about the performers. (Bayer’s sentiment was a joke, but it didn’t feel like one.) The show’s writers also dropped the ball — or simply never felt like playing to begin with. Who can blame them? They never should have been put in this position.
Traditionally, “Saturday Night Live” was meant to be a place where people holding or running for office are imitated, mocked and even skewered by the show’s actors and writers. Occasional cameo appearances by the actual politicians lend both SNL and individual campaign efforts a topical frisson, especially in election cycles. Yet, ever since Tina Fey’s sensational run as 2008 vice presidential hopeful Sarah Palin, SNL has come to lean too heavily on its role as a place for political satire — even as far better political satire venues (led by Comedy Central’s “The Daily Show With Jon Stewart”) stole the show’s thunder in that department.
It’s entirely possible that the current crew at SNL — onstage and in the writers’ room — just isn’t cut out for the heavy comedic lifting that the 2016 election will require. The stakes are higher than they used to be when it comes to political comedy. This gang occasionally excels at making fun of celebrities (and themselves) and inventing strange characters, but they just aren’t ready for an election cycle that has so far proved to be more bizarre than past SNL casts ever had to handle.
That weakness can easily express itself as desperation — and desperation may be the reason SNL executive producer Lorne Michaels invited Trump to host a full show, rather than use him in a more traditional cameo.
Instead of garnering great buzz from this stunt, SNL offended many, including all of the protesters outside 30 Rockefeller Center, who have legitimate complaints about what Trump has said about undocumented immigrants. On air, it seemed that no one was able to rightfully claim one protest group’s offer of $5,000 to anyone who could infiltrate Studio 8H and heckle Trump by calling him racist. Instead, the show had Larry David, now out of his Sanders costume, do it. “Trump’s a racist,” David yelled. For all appearances, it seemed genuine enough.
From there, it was one dud after another — some of it featuring Trump, much of it not: Variety magazine clocked Trump's total air time at 12 minutes. The show slowed to a crawl. A sketch set in 2018, in a wildly successful Trump White House, fell apart quickly. "Weekend Update" did a fair job of playing a little offense. (Co-anchor Michael Che, in reference to the title of Trump's new book, "Crippled America: How to Make America Great Again": "Whenever old white dudes start talking about the good ol' days, my Negro senses start tingling.")
The “Update” segment also made good use of Bobby Moynihan’s “Drunk Uncle” character — turns out he’s the ideal demographic for the Trump message. “Finally someone is saying the things that I have been thinking — as well as saying,” Drunk Uncle muttered. “It’s like I’m running for president.”
In that one little riff, there was a reminder of what SNL is really for — to make fun of people running for president, not to buddy up to them.