Jealousy alert: On her new Cooking Channel show, “Log on and Eat with Eden Grinshpan” (9:30 p.m., Tuesdays), the bubbly Le Cordon Bleu grad travels around the United States trying delicious food with interesting people. Her dinner companions? Quasi-celebrities, aka bloggers and social media pros known for showing off their quirky culinary passions on the Web.
Who are some of the characters we can expect to meet on your show?
There’s Vegan Black Metal Chef. He writes his own metal music, makes his own food on YouTube and dresses like a member of Kiss. And then there’s Mac Lethal, this incredible rapper who posted a rap on YouTube about pancakes and it went viral. It has over
30 million views.
They sound incredible.
You have no idea. These guys are rock stars. The Web is huge, and that’s where people are going to find their niche and their crowd. That’s why I felt so honored that they are willing to show us how amazing they are.
Where did the idea for the show come from?
Social media is the strongest force of connecting now. What better way to learn about what’s happening in the food world than via the Web? You learn a lot about a city based off the foods that are popular among the locals. They take me to some of their hot local spots. I love seeing the food world through their eyes.
On the show, it looks like you’re having a ton of fun.
It’s because I’m doing things I genuinely really love. I am meeting the people I’ve been researching. I’ve been trying the food I’ve been hearing all about. I’m just truly excited to be there and to be experiencing it with them. And everyone is so warm and welcoming, it’s impossible not to feel at home.
When did you first develop an interest in food?
My father influenced me to be open to trying new things. But in high school, I really became totally in love with Food Network. I’ll never forget: Everyone was applying for university, and I was like “I want to apply to culinary school and be on television!” I knew from a young age. It was my driving force to encourage me and get me to this point.
How did you get discovered in the first place?
I was volunteering at an orphanage in India, and there was this vacant cafe. I’d just graduated from culinary school and decided to reopen it. My dad called me and was like, “Buy a camera. Trust me.” When I came home, we cut it into a 15-minute reel, and when I moved to NYC, I networked it around and it got into the right hands.
And you’re just 27.
The party doesn’t stop here. I’m going to keep exploring.