Examining the dairy aisles of grocery stores, Brandon Partridge noticed something odd: “Americans do everything they can to make things convenient, but yogurt still requires two hands and a spoon.”
That’s why the Washingtonian developed Ibex, a new line of drinkable yogurts designed for on-the-go snacking. The 8-ounce black bottles ($2.50) debuted in September — and already, they’re at nearly a dozen locations in the area, including Glen’s Garden Market and Dean & DeLuca in Georgetown.
What makes the four varieties worth chugging, Partridge says, are the additional health benefits in the mix. Yogurt has developed a reputation for aiding digestion, but “there are so many more things you can do with it,” he says.
To select the debut Ibex lineup, he worked with a registered dietitian to find flavors that would stand out.
“The ingredients couldn’t compromise taste,” says Partridge, who settled on Ginger Probiotic (with extra fiber), Mint Melon BrainBoost (which boasts DHA to support brain function) and Banana Recovery (with electrolytes). The final Ibex is unflavored Pure&Simple, which has just two ingredients: cultured milk and 5 grams of cane sugar.
With about 130 calories per bottle, an Ibex isn’t a meal replacement, Partridge says. He envisions customers downing their dairy along with fruit and toast at breakfast and during office breaks. Partridge also predicts that the protein content (8-10 grams) will make Ibex a post-exercise hit.
“It’s the recovery product for the rest of us. Who needs 30 grams of protein in one serving? After Spin class or yoga, you just need a little boost,” says Partridge, who notes that Ibex is for sale at Results Gym on Capitol Hill.
Wondering why a product made from cow’s milk is called Ibex? Partridge says the athletic, cliff-scaling goat “represents the best version of us.” And an ibex would never use a spoon.
On a trip to Iceland in 2009, Andrew Buerger tasted skyr. Technically a cheese, the protein-rich product is a staple of Icelandic cuisine. It became a mainstay in his Baltimore house, too. He and his wife’s skyr smoothies gave rise to a new company: B’more Organic (bmoreorganic.com). Local CVS and Whole Foods have recently started carrying the concoctions ($4); look out for the new Caffe Latte flavor loaded with caffeine.
Want more dairy to down? Head to Clear Spring Creamery (clearspringcreamery.com) at the Dupont and Penn Quarter farmers markets for yogurt made from grass-fed cow’s milk. The pumpkin flavor is especially easy to enjoy.