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Donburi owner James Jang to launch eclair boutique G’eclair

This weekend, James Jang of Donburi will host a pop-up for his new eclair company, G’eclair, at Spoon in Adams Morgan. (Donburi)
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The founder of Donburi and a former employee are launching an eclair business.

James Jang, who founded the Japanese rice joint in Adams Morgan in 2013, came up with the idea after a recent visit to Korea, where the stuffed, oblong puff pastry is having a bit of a moment.

“There’s a fairly large movement to elevate the eclair there and to make them into something more artistic and beautiful,” says his partner in the project, Grace Owens-Stively.

The company, named G’eclair, had its debut at Donburi on Valentine’s Day when Jang handed out free samples. But this weekend, the duo is beefing up the operation and hosting a pop-up at Spoon, the frozen yogurt shop just up the street.

Flavors will include macha and white chocolate, yuzu and raspberry, and chocolate hazelnut. “We’re trying to play with the different elements of the eclair and explore beyond the possibilities of the shell-filling-topping formula,” Owens-Stively says.

Spoon’s interior is undergoing light renovations, which include adding a designated space for G’eclair to set up its temporary shop.

“They don’t have much business during winter, so we’re trying to make their place a dessert destination,” Jang says.

Following the pop-up this weekend, Jang and Owens-Stively expect to be a more permanent fixture in the Spoon space beginning March 1. Eventually, they hope to open their own small brick-and-mortar shop, though they expect that won’t be for another year.

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