The popcorn doesn’t just come with a butter option, but for around $9, you can treat yourself to one of two varieties of the movie-house staple — on steroids: the first topped with bacon, and the second coated with caramel and tossed with roasted, glazed pecans.
The seventh such venue from Kerasotes Showplace Theatres, a boutique chain with outlets in Boston, Chicago, Minneapolis, Mountain View, Calif., San Jose and Secaucus, N.J., the Tysons Showplace Icon is one of the anchors of the Boro, a mixed-use
development that also boasts the Mid-Atlantic’s flagship Whole Foods store: a brand new 70,000-square-foot temple to food that’s large enough to get lost in, with a massive, multi-cuisine food hall, bar and game room.
In the area’s competitive high-end moviegoing game — a market that already features several swanky cinemas under the Alamo Drafthouse, Angelika, ArcLight, iPic and Landmark brands — the $20 million-plus Showplace Icon has moved the ball forward in a way that makes moviegoing feel, suddenly, not just self-indulgent, but sinfully decadent.
With premium “IconX” theaters that come equipped with 4K laser projection, Dolby Atmos sound — delivered via as many as 60 speakers — and wall-to-wall screens featuring something called RealD Ultimate screen technology.
With bathroom sinks outfitted with Dyson hand dryers built into the faucets themselves (as if turning to grab a paper towel was simply too much to ask).
With a sit-down bistro for dining and cocktails.
And with super-plush recliners that come with built-in, swiveling tabletops, adjustable headrests and heated seats. I repeat, heated seats.
Free screenings were offered earlier this month during the theater’s soft opening, but ticket prices have now settled back into the range that is to be expected for posh theaters like this: $15 for non-premium adult tickets, and $18 for IconX. Discounts will still be offered for seniors, children, military personnel, special date night twofers, all Tuesday screenings and through membership plans.
Icon Showplace Theatre at the Boro. 1667 Silver Hill Dr., McLean. showplaceicon.com.