Do you trust Mark Zuckerberg?

From the moment the Facebook founder entered the public eye in 2003 for creating a Harvard student hot-or-not rating site, he’s been apologizing. So we collected this abbreviated history of his public mea culpas.

It reads like a record on repeat. Zuckerberg, who made “move fast and break things” his slogan, says sorry for being naive, and then promises solutions such as privacy “controls,” “transparency” and better policy “enforcement.” And then he promises it again the next time. You can track his sorries in orange and promises in blue in the timeline below.

All the while, Facebook’s access to our personal data increases and little changes about the way Zuckerberg handles it. So as Zuckerberg prepares to apologize for the first time in front of Congress, the question that lingers is: What will be different this time?

November 2003
After creating Facemash, a Harvard hot-or-not site.
September 2006
After introducing News Feed, which exposed updates to friends in one central place.
December 2007
After launching Beacon, which opted-in everyone to sharing with advertisers what they were doing in outside websites and apps.
July 2014
After an academic paper exposed that Facebook conducted psychological tests on nearly 700,000 users without their knowledge. (Apology by Facebook COO Sheryl Sandberg)
December 2016
After criticism of the role of Facebook in spreading fake news about political candidates.
“ I think of Facebook as a technology company, but I recognize we have a greater responsibility than just building technology that information flows through. … Today we’re making it easier to report hoaxes.
April 2017
After a Cleveland man posted a video of himself killing 74-year-old Robert Godwin Sr.
“ Our hearts go out to the family and friends of Robert Godwin Sr., and we have a lot of work — and we will keep doing all we can to prevent tragedies like this from happening. ”
September 2017
While revealing a nine-step plan to stop nations from using Facebook to interfere in one another’s elections, noting that the amount of “problematic content” found so far is “relatively small.”
September 2017
After continued criticism about the role of Facebook in Russian manipulation of the 2016 election.

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Photoillustrations based on photos by Tony Avelar/Bloomberg News, Drew Angerer/Getty Images, Jeff Roberson/AP, Jim Watson/Getty Images, Craig Ruttle/AP, Paul Sakuma/AP, Stephen Lam/Reuters, Jose Gomez/Reuters, Richard Drew/AP.


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