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Food

Is Unicorn Cereal worth the hype?

Are we oversaturated in unicorn food yet? Have we had our fill of rainbows, sparkles and names like Pufflewiff Glittersmiles? Kellogg’s is really hoping you or your kids still have room in your hearts for more pink and purple food because it is debuting Unicorn Cereal (for a limited time only!) in stores in March.

The Post’s Maura Judkis was intrigued by the cereal company’s answer to Starbucks’s wildly popular Unicorn Frappuccino. So has Kellogg’s manufactured the next unicorn-food hit? There’s only one way to find out.

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“It smells kind of like what a scented candle company thinks vanilla cake is supposed to smell like.”

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“It tastes just like Froot Loops, you guys.”

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“This is really kind of like a Lisa Frank Trapper Keeper in cereal form.”

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The final verdict from Judkis: “I could maybe eat a whole bowl of it if I were 7.”

Still, Kellogg’s true magic power isn’t the flavor. It’s the use of a popular food trend. “I think a lot of companies have noticed that if you put a unicorn on something,” Judkis said, “a lot of people will buy it.”

Cheers to that.