“New” colors are identified based on social, political and cultural influences that may drive future product sales. Manufacturers then create dye stocks, apply them to products and distribute merchandise before the trends are revealed to the public. Here’s a look at the forecasting process and color trends historically.



TWO YEARS IN ADVANCE

Forecasters analyze and choose “important” colors for the year and determine color palettes. The "important" color you selected was .

Palettes may contain variations of colors known to sell — black, white, blue and neutrals. “Important” colors can reflect social, political and pop-culture trends nationally and internationally.




ONE YEAR IN ADVANCE

Manufacturers and retailers decide which colors to use and begin making products.

The automotive industry may conduct this step as much as four years ahead, while the fashion industry may do it in as little as six months before. Companies with a clientele of wide age and style preferences may use more neutrals and color variations. Companies with specific audiences, such as those who prefer modern contemporary styles, may initially use fewer colors.

Manufacturers are mindful of overproducing new colors. Overexposure may turn consumers off (think too much of ).




THIS YEAR

Retailers sell products with the “new” color.

The new colors, in this case , are marketed to customers nationwide. Retailers may vary the palette, offering a brighter version in one region and a softer, nuanced version in another.

Source: Mark Woodman, former president of Color Marketing Group; Pantone Color Institute


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