1. Choose polling methods to include

Polls conducted via live telephone interview are more expensive but can capture more reliable results.

Live phone
Automated phone
Internet
Combination

2. Choose populations to draw from

Some pollsters warn that predicting “likely voters” far from Election Day is difficult and can affect a poll’s results.

Likely voters - Republican
Adults - Republicans
Registered Republicans

3. Choose how many polls to include

4. Choose where the candidate cutoff is

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