Listen to this story on “Retropod”:
Times, to put it mildly, have changed.
On Tuesday, former first lady Michelle Obama kicks off the release of her new memoir “Becoming” with a sold-out arena book tour featuring Oprah Winfrey and Reese Witherspoon. She and her husband, Barack Obama, commanded a joint book deal reportedly worth more than $65 million.
But according to presidential historian Craig Fehrman, every first lady memoir has been a bestseller — many even outsold their husbands’ books.
Two decades later, Edith Wilson’s memoir got a longer review, but was derided for its focus on the former first lady’s clothing and social calendar. For the historian curious about the rumors she had secretly become the “first woman president” after Woodrow Wilson suffered a stroke, one would find only “meager pickings,” one reviewer wrote.
Feminist icon Eleanor Roosevelt wrote not one but four memoirs, spanning from the beginning of her husband Franklin D. Roosevelt’s presidency to the year before her death in 1962. In contrast to Grant and Wilson, Roosevelt’s autobiographies dealt almost entirely with world affairs and her personal life hardly at all.
Nearly every evening of Lyndon B. Johnson’s presidency, first lady Lady Bird Johnson dictated an account of the day into a tape recorder. By 1969, she’d amassed a nearly two-million word transcript, which she then culled into a memoir.
“It’s like cutting one of your darlings,” she told The Washington Post in 1970. The final 300,000-word edit was well-received, and outsold her husband’s “flat” memoir published a few years later.
With the exception of Pat Nixon, every first lady since has published a memoir. Betty Ford and Rosalynn Carter both outsold their husbands, according to Fehrman.
But none of these books, whether they be focused on world affairs or domestic life, prepared readers for the release of first lady Nancy Reagan’s 1989 memoir “My Turn” — nicknamed “My Burn” for its harsh treatment of Ronald Reagan’s staff — and just about everyone with whom Nancy Reagan came into contact.
The Washington Post’s Sally Quinn said in a scathing review: “I read her book in one weekend and by the time I finished it Sunday night my shoulders and neck were practically in spasm. This is a very angry person.”
She went on: “She is furious with [former chief of staff and Treasury secretary] Don Regan. She is also mad at [former Secretary of State] Al Haig, Jimmy Carter, Jerry Ford, John Sears, Mike Deaver, Ed Meese, David Stockman, Bill Safire, Raisa Gorbachev, Stu Spencer, Nelson Rockefeller, Barry Goldwater, Joan Didion, me (I was looking for astrologer Joan Quigley in the index, I swear!), my husband [Post executive editor Ben Bradlee], her husband, her stepfather, Fritz Mondale, Geraldine Ferraro, John Poindexter, Ollie North, George Bush, the doctors on television, the press, her stepchildren Maureen and Michael and her daughter Patti. I'm sure I left some people out, but you get the point.”
The bad vibes didn’t stop, and perhaps propelled, sales. “My Turn” spent more than three months on the New York Times bestsellers list.
Obama is now poised to occupy that same spot on that list alongside other first ladies, though Reagan differed in one pointed way — she skipped the book tour.
Correction: A previous version of this article said Beyoncé Knowles-Carter was a scheduled guest on Michelle Obama’s book tour. She is not.
Read more Retropolis: