Your toddler’s sheets can now match his striped jammies.
The Scandinavian style of Hanna Andersson’s children’s clothing is now part of the company’s first complete kids bedroom collection.
Hanna Home has the same cozy softness and crayon colors in its sheets, blankets, throws and other home accessories as in its clothing.
There are reversible rugby stripe quilts and smocked duvet covers decorated with hearts. And the cuteness continues into the felted hedgehog pillows and Nordic reindeer wall hangings. There is a charming selection of colorful rugs specially sized for the small set: flatweaves with colorful tassels, tufted kilims and a textured model called the noodle rug.
The company holds a lot of focus groups, and bedding was something that was long requested by customers. “Our moms told us that they wanted bedding and sheets that were just as high quality and soft and happy as our kids’ clothes,” says Bonnie Choruby, Hanna Andersson senior vice president. “We made designs that we hope kids can live happy childhoods with. We made the sheets and quilts so that they were easy for kids to make the beds themselves and look good no matter what.”
Hanna Andersson was founded in Portland, Ore., in 1983 to bring Swedish pure cotton baby style to America. The millennial generation was raised wearing its velour dresses, snowflake sweaters, polka dot tights, and red and green holiday pajamas, now available in sizes from newborn to age 12. There is a small women’s clothing collection called Love, Hanna.
Currently, the home products are only available online (and at the Portland flagship store), but plans are to introduce them into selected Hanna Andersson stores next year. The chain has 39 stores across the country and number 40 is opening Nov. 21 at the Mall in Columbia. The other local stores include Westfield Montgomery, Tysons Corner Center and Westfield Annapolis.
For more information, go to www.hannaandersson.com.
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