The first September/October box is designed for the home office. (Stacy Zarin Goldberg)

Ashburn designer Jennifer Wagner Schmidt styles an awesome vignette.

The owner of JWS Interiors, Wagner loves to play with her home accessories to create design eye candy that she posts on Instagram. In just over a year, she has amassed an impressive 53,400 followers largely by ’gramming photos of bouquets, books, trays, lamps, mirrors and more that she’s artfully arranged and rearranged in her home or those of clients.

This summer, she used her styling smarts to launch a new business: Box of Chic, a subscription box of home accessories sent monthly. It is inspired by the success of Birchbox, the beauty-treats-by-the-month giant founded five years ago, which has shipped more than 9 million boxes of beauty, grooming and lifestyle products to customers. Today, goody boxes of curated stuff, whether pet products or healthful snacks, are available through dozens of subscription services.

The fast rise of her online profile encouraged Schmidt to package her taste. “I noticed that people really liked my work on social media, and they would comment on it and other bloggers started featuring my work,” she says. “There were beauty boxes but not a home decor box that was affordable and put together for the consumer by a professional decorator.”

Schmidt, 38, who has had a decorating business for nine years and writes the design blog JWS Interiors Affordable Luxury, says consumers are looking for inspiration and fresh new products. The Box of Chic mailings, which will contain between four and five items, cost $49 each plus $11.30 shipping and applicable tax. You order the box from www.boxofchic.com. She says sales are going “well,” especially after the box was featured on the “Today” show.

Each box is going to have a theme based on different spaces around the house, such as kitchen, bar or bedroom. The first September/October box is designed for the home office and includes a black-and-white pillow cover (just the cover, you provide the insert) that can be used on a desk chair, a “Mad Men”-inspired Zou Bisou Bisou gold polka-dot ceramic tray, three pink pencils, a gardenia candle and a tiny box of matches with a sunglass motif.

She says her subscription boxes will have an added attraction: photos of how she would arrange those accessories. “I’m going to take it a step further so people aren’t just getting a box of design pieces,” she says. “I want to show people what they can do with it in their own home.” There is also a list of her styling tips.

Schmdt says her holiday box, with an entertaining theme, can be pre-ordered and will start shipping Nov. 1. In 2016, she plans a full year of boxes.


“There were beauty boxes but not a home decor box that was affordable and put together,” says Jennifer Wagner Schmidt, founder of Box of Chic. (Sarah Bradshaw )

The September/October box includes a black and white pillow cover, a “Mad Men”-inspired Zou Bisou Bisou gold polka-dot ceramic tray, three pink pencils, a gardenia candle and a tiny box of matches. (Stacy Zarin Goldberg)

Here are six tips from Schmidt for styling Instagram-worthy vignettes in your home. “Play around with how it looks and have fun.”

1. Always use fresh flowers. Using one color and one variety is best.

2. Go with a minimum of five items. That’s a good number to begin with to complete a styled vignette.

3. Use varying heights. To create interest, contrast things such as a tall vase and low stack of books.

4. For maximum effect, incorporate opposites. Consider black and white; shiny and matte finishes; old and new items.

5. Be creative with books. Two to four books stacked flat on a table are a key element of vignettes. You can even use several stacks of books for larger surfaces such as a coffee table.

6. Keep it real. Feature a personal treasure that reflects you or your lifestyle.