Researching the right pillow can be like staring down the toothpaste aisle, however: The options are endless. Thankfully, pillow testers like Breus can help us narrow it down. The first thing to consider is the type of sleeper you are: back, side or stomach. Back sleepers may need a flatter pillow, to keep the head and neck in alignment. Stomach sleepers may need a soft pillow, or no pillow. Side sleepers may need a firmer pillow on the thicker side.
Then there's fill — wool, cotton, latex, memory foam, feathers, down — that often depends on whether you prefer squishy or firm pillows. Breus notes that if you have any back or shoulder pain in the morning, it's a sign of using the wrong type of pillow (although it's always good to check with an orthopedic doctor). Above all, just do the best you can, says Rebecca Robbins, a sleep adviser to the Benjamin Hotel in New York. "Invest at the highest level your budget can afford. We sleep for one-third of our lives. Why not make it the most amazing, comfortable room in your house?"
At the Good Housekeeping Institute Textiles Lab, senior product analyst Lexie Sachs and other analysts look at how well pillows keep their shape, hold up to laundering and fit into a pillowcase. Consumer testers rate pillows for comfort and support. One pillow that has come out on top is the Sleep Number ComfortFit Pillow ($89.99-$149.99, sleepnumber.com). Sachs uses the "classic" model ($89.99, on top at right). "I love how it's both soft and supportive," she says. "Most foam pillows feel too firm for me, but this one is a combination of foam and down alternative fiberfill, and it feels like I'm getting the best of both." Because it's not washable and has no removable cover, she uses the AllerEase Maximum Pillow Protector, which also has a Good Housekeeping Seal (Target, $7.99-$8.99).
Breus, known as the Sleep Doctor, believes that sleep is a performance activity. So just as a runner invests in shoes for his or her sport, you'll probably want to choose the best pillow for your sleep. His favorite, and the one he sleeps on, is V&R Naturals' Latex Kapok Blend because the stuffing can be removed as needed for sleep preference ($129, vrnaturals.com).
"Our clients prefer bed pillows with a natural cotton cover and either a soft yet supportive mix of feather and down or a feather-and-down alternative," says Seattle-based Michelle Dirkse, an interior designer whose projects have appeared in design magazines Luxe, Rue, and Domino. Parachute's Down Alternative Pillow is one she's picked for her clients — and herself ($59-$89, parachutehome.com). "I just finished remodeling my entire condo and the new pillows are a cozy final touch for my new bed," she says. This would be a good fit for a guest room, too, because it's allergen-free.
After designing for celebrity after celebrity, Los Angeles interior designer Adam Hunter knows that everyone is different and "clients need to love their pillow and find the one that provides proper support and alignment." He often uses the Anti-Allergy Down Pillow in his projects, especially for kids' rooms, because of the simple maintenance ($80, usa.yvesdelorme.com). They're "easy to clean" and "so soft," he says.
As a side sleeper, sleep expert
Robbins uses the Beautyrest Black Ice Memory Foam Pillow ($129, mattressfirm.com). The postdoctoral fellow at New York University and sleep consultant for a New York hotel says that "temperature plays a huge role in our sleep," and the Black Ice is made of a cooling, breathable foam. "The bedroom is the gateway drug to get more sleep," she says. "We drink coffee, we drink wine, we get stressed about our careers. Some of those things are hard to modify, but the bedroom is something we can often control."