A variety of Ken dolls now available from Mattel. The company announced Tuesday that it is introducing 15 new looks for the male doll, giving him new skin tones, body shapes and hair styles. (Mattel/Via AP)

He’s been overshadowed by Barbie for decades, but now Ken is finally getting some attention.

Mattel is introducing 15 new looks for the male doll, including different skin tones, body shapes and hair styles. Barbie had a similar makeover more than a year ago, both part of the toy company’s plan to make its dolls more diverse and appealing to today’s kids.

Ken hadn’t changed much since he was introduced 56 years ago as Barbie’s blue-eyed, chiseled boyfriend. Now he’ll be sold in three body shapes: “slim,” “broad” and “original.”

He’ll have modern hairdos, such as cornrows and man buns, and come in seven skin tones. And he’ll also be sporting new fashions: think skinny ties, plaid shirts and graphic tees.

“We are redefining what a Barbie or Ken doll looks like to this generation,” said Mattel’s Lisa McKnight, who oversees the Barbie line.

The new Kens are designed to be more diverse and try to appeal to today’s kids, many of whom would rather pick up an iPad than a doll. (Mattel/Via AP)

Mattel is trying to fight falling sales of its popular doll line at a time when many kids would rather play with an iPad. Barbie sales were down 13 percent in the first three months of the year compared with the same time period a year ago. A live-action Barbie movie is in the works for next year, with hopes that the big-screen flick will spur doll sales as well.

Ken was in need of a makeover, said Jim Silver, the editor in chief of toy review website TTPM. Kids playing with the revamped Barbie dolls don’t want an outdated Ken, said Silver.

“He’s part of the story line, and he has to fit in with the picture,” he said, “or you would lose sales.”

Some of the new $10 Ken dolls were being rolled out to shops and online stores Tuesday, Mattel said, and all of them will be on store shelves by the holidays.

Barbie and Ken dolls, like this pair from 1961, have mostly been white with proportions that were not common in human beings. (Mattel/Via AP)

The El Segundo, California-based company also announced new Barbie looks Tuesday, including one with a nearly shaved head and another with an Afro. Mattel has been tinkering with other lines to be more inclusive, such as adding its first boy doll for the American Girl brand.