NEW YORK — Even though she’s got her own fashion line, Lourdes Leon — better known to the masses as Lola, the daughter of Madonna — admits that she had a lot to learn when she first launched the Material Girl brand.
“It was really hard at first because I didn’t know what I was doing,” Lola, dressed in a tank top and jean cutoffs, said in a recent interview. “I was like, ‘You know, not a lot of people wear this. Let me just wear it.’ It wasn’t even that it looked good on me. I was just like, ‘Let me do this because not a lot of people are doing it.’ Now I feel like I can follow fashion a lot better than I used to, but also have some of my own take on it.”
Her learning curve is understandable: After all, she’s just 14. But she’s already a fashion star with Material Girl, which is geared toward teens and sold at Macy’s. The line, which she launched with her mother last year, is branching into cosmetics, undergarments and nail polish.
Through laughs and typical teenager banter, Lola talked about her vision for Material Girl, her mom and fashion dos and don’ts.
It’s been a year since your clothing line launched. What have you learned about fashion over the past 12 months?
Lola: I learned a lot of things that I shouldn’t wear or do. Like don’t wear white to school, because then stuff gets dirty really fast. I don’t think you should wear shorts that are too small, and I don’t think you should wear shorts that are too big, either, because I find myself looking really awkward. It takes me a really long time to find the perfect pair of shorts. I like the ones you can pull up to your bellybutton almost, which makes it look extra weird and retro.
Your mom has said the two of you don’t always agree on designs.
Absolutely. Every day. . . . I will be like, “Mom, you can’t wear that.” Or she will be like, “Lola, you can’t wear that.” A lot of the time we don’t listen to each other, but sometimes we do.
When it comes to designing Material Girl, who wins out?
Me. I have to tell her, “Mom, it is the ‘in’ thing. This is what kids are doing now.”
Do you go to your mom’s closet for inspiration?
Her closet is huge. All the time. I am always in there, and if no one knows where I am in the house, it is usually my mom’s closet and I am usually taking something without asking her. She gets mad at me.
How does it feel to have a clothing line at such a young age?
It is really cool, and also it is a lot of fun to know that my friends enjoy it and to know that a lot of people enjoy it because it is also a lot of what I like. My friends have great style. I go to an arts school, so a lot of them are really artistic and passionate about a lot of things that inspire what they wear.
Advice time. What is your idea of a fashion faux pas?
Don’t wear white. I am all for crop tops, but I don’t like it when people wear crop tops that are excessively cropped. . . . I think boots are always a “go-to,” no matter what you are wearing, but you always have to make sure they don’t cut off your leg because that is not right. When you are wearing heels, it is more comfortable to walk in platforms. Platforms always look good, and they are more comfortable to wear and they make you look way taller. I used to do this a lot, but the hippie bands around your head are very out. Don’t ever wear that again.