The Puppy Bowl: Behind the scenes of TV’s cutest show
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PHOTOS: Meet the Puppy Bowl contestants
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Think the Super Bowl is tough? It’s no easy feat to wrangle 63 puppies, 21 kittens and 9 hedgehogs into a stadium-shaped set for the other big game. Here’s what happened at the taping of Animal Planet’s Puppy Bowl IX.
You may laugh or roll your eyes at the Puppy Bowl, but it’s the most successful counterprogramming to the Super Bowl yet. Each year, the two hours of footage of puppies playing in a stadium-shaped box brings in millions of viewers and a healthy advertising revenue. Linda Davidson/The Washington Post
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“It sounds silly to even say this,” says a Puppy Bowl handler, “but it’s so hard to break into cute these days.”
Animal Planet’s ninth annual Super Bowl Sunday event features 63 cuddly canines. Here are some of them.