LAS VEGAS — It cost a lot of money to dress a topless woman.
A showgirl costume could rival the price of a Kia, and dancers changed attire eight or nine times a night. “Jubilee,” the last of this city’s last pull-out-all-the-stops showgirl spectaculars, packed up its feathers and Swarovski-crystal-encrusted G-strings in February 2016 after a 34-year run — a victim of financial excess and changing tastes that currently favor epic Ibiza-style pool parties, EDM-convulsing clubs and so much Cirque du Soleil.
“They’ve Cirqued us to death,” Lisa Malouf Medford says of Vegas’s six neo-circus extravaganzas. She misses the old days, the 1950s and ’60s, when she sashayed in the Tropicana’s “Les Folies Bergere,” in the golden age of the showgirl.
“I loved the mob,” she says. “I loved those days. They protected you.” (You hear this a lot in Vegas.) “Folies” closed in 2009, several months shy of its 50th anniversary.
At age 81, Medford is a former showgirl. Then again, they’re all former showgirls now in a town that continues to cherish them as curvaceous mascots, as living symbols of a beloved time that’s gone.
Their images radiate everywhere. This summer, twin 26-foot-tall showgirl signs were unveiled on Las Vegas Boulevard in front of a Denny’s. Oscar Goodman, the former longtime mayor and mob lawyer, is known for making public appearances with a martini in one hand and a showgirl on each arm. There are agencies that specialize in booking the last generation of performers for fundraisers, weddings, award ceremonies, and trade shows, in fashion spreads and music videos.
It has become a Vegas convention norm for visiting CEOs to take the podium, bookended by showgirls. Local universities hold showgirl symposiums. Museums mount exhibits about showgirls, and painstakingly archive their costumes.
Showgirls are welcome everywhere in Vegas — except the casinos where they once danced.
Or, wait, here are some now! . . . Ugh, never mind. Those women standing outside Bally's, the former longtime home of "Jubilee," are just wannabes in schlock costumes and high-tops, hanging out in hopes of persuading tourists to shell out $20 for a photo. They're the Elmos and naked cowboys of the Strip.
You would never confuse them with the true showgirl, who announces herself at 20 paces.
The true showgirl is tall — 5-foot-8 was the minimum height — impossibly elegant, three-quarters legs. The true showgirl moves like the dancer she trained for years to become. The true showgirl wouldn’t be caught dead on the Strip — or out of vertiginous heels. And the true showgirl is appalled by these impersonators trying to trade on her hard-earned prestige.
Showgirls were long integral to the casinos’ central mission: to separate customers from their cash by keeping gamblers on the floor. In an earlier era, dancers were expected to visit gambling tables between shows, in soignée attire, and mingle with customers.
Onstage and off, “we had an attitude: ‘Eat your heart out. You can’t have me,’ ” Medford says. “We had real chinchilla, real sable. I wore a cape onstage that took two women to hook on, 58 pounds, velvet with satin lining. I had a 25-pound headpiece on top of that. You couldn’t look down because you might fall.”
They idealized everything the casinos were selling. “Showgirls represent the Las Vegas brand,” says Lara Preister, a performer for 10 years, eight of them strutting in “Jubilee.” A showgirl “is an untouchable thing, that beauty and mystique. I do find myself longing for what it was.”
Though celebrated as a symbol, and depicted ignominiously in Paul Verhoeven’s 1995 trash movie, most showgirls remained anonymous as individuals. There were exceptions. Valerie Perrine got her start as a showgirl before launching a ’70s movie career; Felicia Atkins became a Playboy magazine Playmate of the Month. But in their wigs, towering headpieces and as many as five sets of false eyelashes (three on top, two on the bottom), the showgirl’s role was to fit in, not stand out.
“Offstage, we would go unrecognized — except for the height thing. You didn’t take it home with you,” says Diane Palm, who rose from dancer to “Jubilee” company manager. “It seems to be, all of a sudden, we’re of interest to people. Because we’re gone, obviously. For so long, it was taken as a matter of a fact.”
Initially, Preister scoffed at appearing topless, a flourish imported from Paris, until she understood it was the only path to being tapped a principal dancer, which she ultimately became. Also, it paid $50 more weekly. Or, as her dad put it, “two dollars per boob per show.”
About breasts, “Jubilee” company manager Ffolliott LeCoque — a showgirl legend known to all as Fluff — had exacting standards. Before “Jubilee,” Fluff performed in the Desert Inn’s “Pizazz” and the Stardust’s “Lido de Paris” and was company manager of the MGM Grand’s “Hallelujah Hollywood.” She died in December 2015 at 92, two days before the announcement of “Jubilee’s” closing, which colleagues consider a blessing.
Fluff wanted her showgirls’ breasts to be small. Natural. She didn’t want any jiggle to divert from the elegance and uniformity of the dancers’ line.
“Breasts should not be a distraction,” says former showgirl Patsy Rodriguez. But wasn’t that the point?
Not at all, says former showgirl Greta Jones. “It wasn’t supposed to be sexy,” she says: That was burlesque.
“It was a great living,” Preister says. It paid anywhere from $35,000 to $55,000, depending on a showgirl’s prominence in the production — “which was a lot coming from the ballet world where you basically paid them to [let you] dance.”
Preister sits with Rodriguez, Jones and Brooke Brown, all “Jubilee” alumnae and car-crackup gorgeous, their endless gams crossed just so, in the living room of showgirl evangelist Grant Philipo. He’s a former dancer, a showboy — it was a world of “girls” and “boys” — who transformed his home into a shrine brimming with costumes from a collection of more than 40,000 pieces, a place of ineffable dazzle that could have made Liberace weep.
“These were very classy shows, not girls grinding on your lap,” says Philipo, 60, who danced in the ’70s, when shows still dominated the Strip. He now books showgirls for events.
And these former showgirls work constantly, sometimes three appearances a day, strutting more than dancing. The irony is not lost on them that they earn twice now what they did in “Jubilee” as the living embodiment of a memory.
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Downtown, the not-so-old “old” section of town, is home to the popular Mob Museum, a trippy splash of vintage neon signs and new hipster dive bars designed to appear midcentury cool. Images of the Rat Pack abound. Elvis is an industry.
Amid all the strident masculinity, showgirls endure as the reigning female image of a time when Vegas was a much smaller, cooler and iconic place. Says Philipo: “The showgirl is the national bird of our state.”
The Vegas showgirl was birthed in the 1950s, when Vegas seemed young. It was imported — like all sophisticated things of the era — from Paris. The idea of a grove of tall, topless women, dripping in crystals, brought exoticism and sophistication to the desert. And offered tourists entertainment they couldn’t enjoy anywhere else in the country.
Casinos used to produce and own their shows. Their revues help define them. The Stardust had “Lido de Paris.” The Dunes had “Casino de Paris.” Then corporations took over — Caesars Entertainment and MGM Resorts International now own half the Strip — and booked headliners like Rod Stewart or Jay Leno, or imported Cirque. Many Vegas acts became indistinguishable from arena shows in any old town.
Produced by Donn Arden, a Vegas extravaganza legend, “Jubilee” cost $10 million when it opened in 1981 — almost $30 million in today’s dollars — and featured 128 performers on a stage 190 feet wide and three-and-a-half stories high.
“Oh, my God, we had extraordinarily healthy budgets,” says Pete Menefee, who designed the costumes for the show along with Bob Mackie. The costumes were so heavy, and the stair-climbing so demanding, that falls were a given. “They would fine you for looking down,” says Brown. “And if you fell, the first question was ‘Is your costume okay?’ ”
In the 1990s, when the costumes needed to be replaced, Menefee was given a budget of $3 million. He recalls spending $15,000 to $20,000 per girl per number. Pheasant feathers from South Africa cost $36 a plume: “I had 300 of them on the two principals.”
Show titles were nonsense: “Hello Hollywood,” “Hallelujah Hollywood” and, of course, “Hello Hollywood, Hello” (which was staged in Reno and boasted 148 performers and an airplane onstage). Extravaganzas consisted of multiple scenarios — “Titanic,” for example, and “Samson and Delilah” — that had nothing to do with each other. Plot was expendable, as was logic.
“There was a deficit of narrative,” says costume curator Karan Feder, who tends the sumptuous “Folies” collection housed at the Nevada State Museum. “But story wasn’t the point.”
When visitors started to gravitate to newer forms of entertainment, “Jubilee” producers tried everything to try to draw audiences back: new dance moves created by one of Beyoncé’s choreographers; and the world’s largest stripper pole.
It was too late. “Corporations killed it, when they started owning the street,” says Mistinguett, a former dancer who goes by one name only and runs a showgirl booking agency, one of more than a dozen in town. “They didn’t care what was in their theaters.”
Instead, they built bigger hotels and bigger gaming floors, bigger pools, bigger clubs, bigger fountains and bigger malls — more of the same of what was already here, and was already everywhere else. In the sameness, something got lost, the things that made Vegas Vegas.
Instead, there’s “Vegas! The Show,” a revue harking back to better days that squeezes a showgirl tribute into an impersonator mash-up (Sinatra, Tom Jones, Elton John), but only about 10 dancers in all — an amuse-bouche of a spectacular, really. (Philipo is not a fan.)
What will happen in Vegas when the last generation of genuine showgirls is too old to appear in Menefee and Mackie finery, when there’s no one left to uphold the history and represent the tradition that’s been here since the 1950s, when they fade into the sparkling stuff of history and go the way of the Rat Pack and Elvis?
In the spring, three years after the curtain dropped on its final showgirl extravaganza performance, Bally’s Jubilee Theater is scheduled to reopen with a new resident stage show — motocross superstar Travis Pastrana’s “Nitro Circus,” a celebration of the X Games champion’s two-wheeled acrobatics. The venue will be renamed the Nitro Circus Theater.
Philipo, surrounded by his collection, keeps talking to casino executives about putting a line of showgirls into an existing show, five or maybe 10 dancers. “The magic and all the mystery is gone,” he says. “Their history is vitally important.”
Many showgirls understand they already belong to Vegas’s beloved past. Not Philipo. He’s nowhere near ready. He still dreams of Swarovski crystals and feathers.