The effort to impeach President Donald Trump is already underway.

At the moment, the new commander in chief was sworn in, a campaign to build public support for his impeachment went live at ImpeachDonaldTrumpNow.org, spearheaded by two liberal advocacy groups aiming to lay the groundwork for his eventual ejection from the White House.

The organizers behind the campaign, Free Speech for People, and RootsAction, are hinging their case on Trump’s insistence on maintaining ownership of his luxury hotel and golf course business while in office. Ethics experts have warned that his financial holdings could potentially lead to constitutional violations and undermine public faith in his decision-making.

Their effort is early, strategists admit. But they insist it is not premature — even if it triggers an angry backlash from those who will argue that they are not giving the new president a chance.

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