The Washington Post

Cheverly rolls out new slogan to combat theft

Cheverly officials are adding a new weapon in their battle against thefts: a slogan.

The town’s police department launched a slogan contest in October to find a catchy way to get residents to remember to put away items that might be tempting to thieves, particularly items left in cars.

The winner: “Reduce theft from auto — conceal it, or thieves will steal it.”

The slogan is a slight modification of the actual entry, “If you don’t conceal it, thieves will steal it,” but officials said the message is the same.

“It’s catchy. . . . It is one of the ones that was at the top of the list,” Peter Isaacson, co-chairman of neighborhood watch group Cheverly Police and Citizens Together, said of the slogan.

Thefts accounted for almost half of the 192 crimes that occurred in Cheverly last year, according to town officials. In January, nine of the 17 crimes in the town were thefts.

The most common form of theft in the town is belongings taken from vehicles, and people often leave their property in plain view and doors unlocked, Cheverly Police Chief Buddy Robshaw said.

Robshaw said the theft problem is widespread — there are no particular areas where patrols can be increased to combat the crime. The department has 15 officers, with eight on regular patrol, he said.

“It is difficult to come up with a strategy that is effective,” Robshaw said, noting that thefts are a problem throughout Prince George’s County.

More than half of the county’s 29,948 crimes in 2012 were thefts, according to county crime statistics.

Other slogans submitted by residents included: “Keep it out of sight and you will be alright,” “Out of sight and locked up tight,” “Don’t let complacency cause you to become a victim of crime,” “Society prepares the crime and the criminal commits it,” and “Reduce temptation and reduce theft.”

Robshaw said the town would display the slogan on its electronic sign, in the town’s newsletter, and on the department’s Facebook page and Web site to help spread the message. He said the winner of the contest preferred not to be recognized publicly.

Robshaw said he, Mayor Michael Callahan and Town Administrator David Warrington chose the winning slogan.


Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read


Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
What can babies teach students?
Unconventional warfare with a side of ale
A veteran finds healing on a dog sled
Play Videos
A fighter pilot helmet with 360 degrees of sky
Is fencing the answer to brain health?
Scenes from Brazil's Carajás Railway
Play Videos
How a hacker group came to Washington
The woman behind the Nats’ presidents ‘Star Wars’ makeover
How hackers can control your car from miles away
Play Videos
Philadelphia's real signature sandwich
Full disclosure: 3 bedrooms, 2 baths, 1 ghoul
Europe's migrant crisis, explained

To keep reading, please enter your email address.

You’ll also receive from The Washington Post:
  • A free 6-week digital subscription
  • Our daily newsletter in your inbox

Please enter a valid email address

I have read and agree to the Terms of Service and Privacy Policy.

Please indicate agreement.

Thank you.

Check your inbox. We’ve sent an email explaining how to set up an account and activate your free digital subscription.