The Washington Post

Give to the Max Day nets $2 million

Washington area nonprofit organizations raised over $2 million for more than 1,000 local charities in a one-day online fundraiser Wednesday called Give to the Max Day, event organizers said.

Local charities competed on, an online fundraising and networking site for nonprofit groups, throughout the day to see which would get the most donations or donors, organizers said.

A leader board on the site tallied the results hourly, which fostered a sense of “friendly competition,” said Steve Park, executive director of Little Lights Urban Ministries in Southeast, one of the charities that competed in the 24-hour event.

Organizers — the Community Foundation for the National Capital Region, Razoo and the United Way of the National Capital Area — fell short of their goal of $3 million but said they were “thrilled” with the results. They said they had hoped the event would reach first-time and younger donors.

Park said his ministry ended up with $79,000 in donations and prize money and had the most individual donors: 729.

He said the money would be welcome because Little Lights — which serves 100 families at the Potomac Gardens public housing complex — was bracing for a loss of $60,000 in foundation grant money for the coming fiscal year.

“It’s a tremendous relief,” Park said. “To raise 10 percent of our annual budget in one day is a tremendous boost — and morale builder.”

In addition to helping raise money, D.C.-based Razoo provides nonprofit organizations with social networking-type opportunities to showcase their work.

Annie Gowen is The Post’s India bureau chief and has reported for the Post throughout South Asia and the Middle East.


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