Larry Hogan on Thursday became the first Republican candidate for Maryland governor to debut a television ad.

In a 30-second spot airing in the Baltimore market, Hogan, who runs a real-estate company in Anne Arundel County, touts his leadership of Change Maryland, a group that he founded in 2011 to monitor Maryland government.

“The largest grass-roots organization dedicated to changing Maryland wasn’t started by a politician, but a businessman, a community leader, a father,” the narrator says in Hogan’s ad. “Like you, Hogan was fed up with 40 tax increases in a row, even taxing the rain. Too many lost jobs. And a failed health-care exchange.”

Hogan served as appointments secretary under former governor Robert L. Ehrlich Jr. (R). In that capacity, he was responsible for filling hundreds of administration posts and slots on boards and commissions.

In the June Republican primary, Hogan faces Harford County Executive David R. Craig, Del. Ronald A. George (Anne Arundel) and Charles County businessman Charles Lollar.

Two Democratic candidates — Lt. Gov. Anthony G. Brown and Attorney General Douglas F. Gansler — have already taken to the airwaves.

Hogan aides said he is also launching radio ads.