In this new ad from Joel Rubin, a Democratic Congressional candidate in Maryland District 8, he says that protecting women's healthcare is "personal." (Joel Rubin)

Maryland 8th Congressional District primary candidate Joel Rubin uses his first ad to frame the issue of women’s reproductive rights around a harrowing personal story: the forced sterilization of his Sri Lankan-American mother-in-law at a Pullman, Wash. hospital in 1972. You can read the background in this Los Angeles Times op-ed. The Democrat’s ad, which goes up on YouTube this afternoon can be seen above.