Months after political ads first started hitting the Maryland airwaves, gubernatorial hopeful Del. Heather R. Mizeur (D-Montgomery) has collected enough money to join her rivals. With less than a month until the June 24 primary, the Mizeur campaign plans to start broadcasting an ad in the Baltimore area on Tuesday.
Mizeur’s opponents — Lt. Gov. Anthony G. Brown and Attorney General Douglas F. Gansler — shifted to negative attacks on one another in their television ads this week. But Mizeur opted for a commercial that highlights her childhood experience of walking a picket line with her father, a factory welder, and her record in the Maryland House of Delegates, including sponsoring legislation to enroll more children in health coverage.
The ad — titled “Walking” — opens with weathered footage of a picket line, as Mizeur narrates: “Standing up for what you believe in takes courage. Walking a picket line with my dad when I was 9 years old, I learned the importance of fighting for what’s right.”
The 30-second ad also touts Mizeur as “the only progressive with a plan for good jobs and stronger schools, paid for with revenue from the responsible regulation of marijuana” — which most would instead call legalizing pot.
“We’re not running to make history,” Mizeur says at the end of the ad, standing on a shop-lined street with her running mate, the Rev. Delman Coates. “We’re running to make a real difference in Maryland.”
If elected, Mizeur would achieve a number of firsts for the deeply blue state: the first woman governor, the first openly gay governor (also a first for the nation) and the first governor from Montgomery County.
Mizeur is participating in the state’s public-financing system, which provides matching funds to candidates who agree to limit overall spending. According to campaign finance reports filed this week, her campaign has about $1 million to spend. That’s much less than Brown ($4.15 million) and Gansler ($3.11 million) have in the bank, but her campaign is convinced that it’s enough to get her message out to voters before the June 24 primary.