Andrew Balducci pioneered commercial sales of gourmet Italian groceries. (Family photo/AP/AP)

Andrew Balducci, the New Yorker whose famed Greenwich Village gourmet food mecca attracted fans including Anna Wintour, Lou Reed and Lena Horne, died March 22 at a hospital in Roslyn, N.Y. He was 92.

He had leukemia, said his wife, Nina Balducci.

Mr. Balducci and his wife “really taught New York how to eat and cook genuine Italian food at a time when it was perceived as little more than pizza and pasta covered with red sauce and gooey cheese,” wrote food critic Julia della Croce.

Food experts including chef James Beard flocked to Balducci’s, a richly stocked market that opened at its Sixth Avenue location in the Village in 1972 and stayed there for three decades.

Balducci’s was a culinary destination for gourmet-quality prepared food and Italian imports not easily available elsewhere, including Parma prosciutto and fresh vegetables such as broccoli rabe, red chicory, arugula and radicchio.

After Mr. Balducci sold the original store in 1999 for more than $26 million, new owners expanded the business to a Midtown Manhattan location and suburban Westchester County, N.Y., as well as stores in Maryland and Virginia.

Balducci’s roots go back to 1916, when a humble pushcart was set up on a Brooklyn street, filled with fresh produce by Andrew’s father, Louis Balducci, an immigrant from Bari, Italy.

The son, born in Brooklyn in 1925, returned from fighting in World War II with Manhattan ambitions. He persuaded his father to set up a sidewalk stall across the river, eventually creating the specialty-food market whose doors were open to well-heeled clients with discerning tastes. Balducci’s allowed them to enjoy Italian cuisine with authentic ingredients.

Balducci’s awakened New Yorkers’ hunger for the kind of fine supplies available only years later at upscale markets such as Citarella, Dean & DeLuca and Eataly.

A complete list of survivors was not immediately available.