Craig E. Lambert, 63, an executive vice president of Inland American Lodging Advisor and a former brand manager with Marriott International, died March 6 of a heart attack at a hotel in San Mateo, Calif., while traveling on business.

His son, James Lambert, confirmed the death.

From 1972 to 2003, Mr. Lambert worked for Marriott in a variety of sales and marketing positions. He moved to Reston in 1979 to take a lead regional sales position in the Washington area. He was one of the original developers of the hotel chain’s Courtyard division and left the company in 2003 as senior vice president of brand management for the Marriott and Renaissance hotels.

From 2004 to 2007, Mr. Lambert was a senior vice president of portfolio management of the now-defunct CNL Hotels & Resorts. He then joined Inland American Lodging Advisor, where in 2011 he was promoted to executive vice president of asset management.

Craig Edward Lambert was born in Circleville, Ohio. He was a 1972 hotel administration graduate of Cornell University in Ithaca, N.Y., where he was an offensive tackle on the football team. In 2009, he was inducted into the university’s athletic hall of fame.

While he was with Marriott, he helped create a television campaign that received one of the advertising industry’s Clio Awards in 1998, his son said.

Survivors include his wife of 38 years, Marguerite Silane Lambert of Reston; two children, James Lambert and Kathryn Lambert, both of Washington; his mother, Louise Lambert of Circleville; and a brother.

— Megan McDonough