Jay M. Jaffe, 68, the founder of a public relations firm devoted to law practices, died Nov. 21 at a hospital in Denver. He had complications from arthroscopic surgery on a kidney, his daughter, Sara Jaffe, said.

Mr. Jaffe, who lived in Washington from the mid-1970s to 2005, founded Jaffe Associates in 1979. The company, now known as Jaffe PR, was among the first to specialize in providing marketing and publicity services to law firms.

Mr. Jaffe’s company was once named one of the 500 fastest-growing private companies in the United States by Inc. magazine. According to a 2000 story in The Washington Post, Mr. Jaffe was among the first business owners in the region to adopt Web technology and create a “virtual company” through the Internet.

He was on the editorial board of Internet Law & Strategy newsletter and, in 2010, was named to the Hall of Fame of PR News, a public relations journal.

Jay Myron Jaffe was born in Chicago. He became interested in journalism while supervising a hospital newspaper while serving in the Army in Japan.

He later worked for a newspaper and then became a television reporter and anchor in August, Ga. He came to Washington in the mid-1970s as a member of the staff of U.S. Rep. John J. Flynt Jr. (D-Ga.).

Mr. Jaffe moved from Washington to Eagle, Colo., in 2005.

His marriages to Patsy Lowe, Marsha Lurey and Karen Wise ended divorce.

Survivors include a daughter from his third marriage, Sara Jaffe of Chicago; and a sister.

— Matt Schudel