Kay P. Lautman, who founded a Washington-based direct mail fundraising and consulting company specializing in campaigns for nonprofit groups, died July 9 at the Sunrise assisted living facility in the District. She was 74.

She had Alzheimer’s disease, said her sister, Pamela Lautman.

Mrs. Lautman founded the Lautman and Co. direct mail agency in 1992. She helped raise money for several Washington nonprofit organizations, including the U.S. Holocaust Memorial Museum, the Smithsonian Institution and the House of Ruth women’s shelter. She also helped organize fundraising campaigns for the National Museum of the Marine Corps and the Vietnam Veterans Memorial. She retired in 2007. Her firm is now known as Lautman Maska Neill and Co.

Kay Partney was born in San Angelo, Tex., and grew up in Palm Beach, Fla. She moved to the Washington area in the early 1960s and worked for the Oram Marketing Group. She was president of the direct marketing division of Oram before starting her own firm.

She won awards from industry groups for her work in direct marketing fundraising.

Her husband of 41 years, Robert C. Lautman, died in 2009. Survivors include a stepson, Jonathan Lautman of Livingston, N.J.; and a sister, Pamela Lautman of Takoma Park.

— T. Rees Shapiro