Phyllis G. Tritsch, 90, the former executive vice president of the organization American Women in Radio and Television, died Feb. 10 at a hospital in Sparks, Nev.

She had complications from pneumonia and from a fall, said her daughter Leslie Callaway.

Mrs. Tritsch worked for American Women in Radio and Television, now the Alliance for Women in Media in McLean, in the 1980s. In her position, she advocated for the rights of female professionals in the entertainment industry.

After her retirement in 1985, Mrs. Tritsch and her husband founded APT Associates, a consulting firm that assisted nonprofit organizations with fundraising and deferred giving.

Phyllis Mavis Goodman was born in New York City and settled in the Washington area in the mid-1960s. She was a certified association executive and a certified fundraising executive.

In the early years of her career in Washington, Mrs. Tritsch worked in fundraising for the American Red Cross and the American Cancer Society. During her tenure with the latter organization, she coordinated volunteers who answered correspondence received by Betty Ford when the first lady was diagnosed with breast cancer.

Mrs. Tritsch lived in Northern Virginia from 1966 until moving to Florida in 1994. She had lived near her daughter in Nevada for the past four months.

Her husband of 65 years, retired Army Maj. Arthur Tritsch, died in 2007. Survivors include three children, Leslie Callaway of Sparks, Laurie Hawes of Madison, Va., and Geoffrey Tritsch of Concord, Mass.; five grandchildren; and two great-grandchildren.

— Emily Langer