Do you want to avoid the malls on Black Friday but still get out of the house? Think about buying a car. On the day that kicks off the Christmas shopping season, that’s what a surprising number of people are doing.
“Not even a decade ago, November was a notoriously slow sales month [for cars], and it typically ranked as the third worst month for sales in the calendar year,” says Jessica Caldwell, director of industry analysis for Edmunds.com. “But in recent years, car dealers have joined other retailers to embrace Black Friday as a big sales driver. Since 2010, November has delivered one of the three best months in each year, and last year, Thanksgiving weekend accounted for twice as many sales as any other weekend in November. We expect to see both trends continue this year.”
Edmunds projects that November new car sales will set a record for the month, beating the previous record of 1,324,542 by 6,800 vehicles. All the automakers except Honda and Volkswagen, still struggling with fraud allegations, are expected to do better this November than last.