Terry McAuliffe will launch his latest ad for his Virginia gubernatorial campaign Thursday, as the former Democratic National Committee chairman seeks to position himself as a pragmatic consensus-builder rather than a partisan ideologue.

McAuliffe’s spot comes less than two weeks after Republicans nominated E.W. Jackson for lieutenant governor and Mark Obenshain for attorney general alongside Attorney General Ken Cuccinelli II, the gubernatorial nominee. Democrats have sought to portray all three men as too conservative to govern an increasingly moderate state.

“There are some out there who are focused on a divisive, ideological agenda, and that’s just not helpful,” McAuliffe says in the ad. “It’s taking time away from the things that Virginia families want us to be focused on: job growth, economic development.

“I’m running for governor because I know I can create jobs, and we can’t be putting up walls around Virginia. I want as governor to unite people, to bring everyone together, to work together for our families. Let’s focus on what Virginia families want us to focus on, No. 1 — jobs.”

McAuliffe’s new ad follows on the heels of a spot that sought to highlight his support for Gov. Robert McDonnell’s (R) landmark transportation package. The ad emphasized McAuliffe’s efforts to get the bipartisan measure passed through the General Assembly, although Republicans say McAuliffe vastly exaggerated his role.

Cuccinelli campaign manager Dave Rexrode accused McAuliffe of being misleading again in his new commercial. “Terry McAuliffe is at it again,” Rexrode said. “After stretching the truth in previous advertisements, his third ad takes things to a whole new level. McAuliffe’s real jobs record has revealed itself as a string of broken promises.”