Republican lieutenant governor hopeful Pete Snyder has launched the first ad of the 2013 campaign with a radio spot that touts his business record and backing from Oliver North.

The 60-second spot is airing on conservative talk radio throughout the state, according to Snyder’s campaign. The length of the ad buy is undetermined, the campaign said.

The ad features a fictional couple, Sally and Harry, chatting about Snyder, a technology entrepreneur and former Fox news commentator. Their exchange goes like this:

Sally: Have you heard of Pete Snyder?

Harry: Tech businessman, right? Created a ton of jobs here?

Sally: Right. No surprise, Snyder’s a conservative Republican. But it says here Snyder is running for lieutenant governor.

Harry: Why would a successful business leader do that? He’s never been a politician.

Sally: Exactly. It sounds like Snyder is as fed up with politics as we are ... wants to shake things up in Richmond.

Harry: Hmmm ... We could use some people who’ve actually created real jobs. That’s Pete Snyder. You sure he’s a conservative?

Sally: Twenty years of service to the cause. That’s why Ollie North backs him.

North headlined a gathering that Snyder hosted in December during a party gathering known as the Republican Advance. Snyder has known the retired Marine and Iran-Contra figure since 1994, when Snyder, fresh out of the College of William and Mary, worked on North’s unsuccessful U.S. Senate bid.

Snyder is one of nine people — seven Republicans and two Democrats — seeking to succeed Lt. Gov. Bill Bolling (R), who is not seeking re-election as he mulls an independent bid for governor against Attorney General Ken Cuccinelli (R) and former Democratic National Committee chairman Terry McAuliffe (D).

Other Republicans running for lieutenant governor are: former delegate Jeannemarie Devolites Davis; Del. L. Scott Lingamfelter of Prince William County; state Sen. Stephen H. Martin of Chesterfield; Corey A. Stewart, chairman of the Prince William County Board of Supervisors; Susan Stimpson, chairwoman of the Stafford County Board of Supervisors; and E.W. Jackson, a Chesapeake minister who ran unsuccessfully for the GOP nomination in this year’s U.S. Senate race.

Two Democrats are seeking the office: Aneesh Chopra, the nation’s first chief technology officer; and state Sen. Ralph S. Northam of Norfolk, a pediatric neurologist.