Democratic lieutenant gubernatorial hopeful Aneesh Chopra has launched the first television ad among this season’s statewide down-ballot candidates in Virginia.

The 30-second spot will air starting Monday and run through the June 11 Democratic primary on local and cable channels in the Northern Virginia, Richmond and Hampton Roads markets, according to campaign manager Trey Nix. Candidates from both parties running for lieutenant governor and attorney general have posted radio and Internet ads.

Chopra’s ad shows the candidate going nowhere on an ascending escalator. He looks into the camera and asks, “Ever feel like this?” before lamenting, “For too many middle class families in Virginia, it’s like this everyday.”

He cites problems including unequal pay for women, an inadequate minimum wage and the rising costs of college as issues he would tackle if elected. Chopra, who has never held elected office, also touts his previous experience as secretary of technology under former governor Timothy F. Kaine (D) and as chief technology officer in President Obama’s administration.

“I could do more to fix these problems as lieutenant governor,” Chopra says.

The commercial ends with Chopra issuing a challenge to voters: “The Richmondrich and Republicans want us to give up ... We can’t let that happen,” he says, as he picks up the pace on the escalator.

Democrats this year are trying to reclaim the lieutenant governor’s seat, which has taken on critical importance in an evenly-divided Senate as the presiding officer is frequently called upon to break tie votes along partisan lines.

Chopra is challenging pediatric neurologist and state Sen. Ralph S. Northam of Norfolk for the Democratic nomination. The winner of that contest will face one of seven candidates expected to be selected as the Republican nominee at this weekend’s GOP state convention.