A group advocating limited government will spend $200,000 on advertisements attacking Terry McAuliffe’s campaign for Virginia governor, the latest entrant in an escalating money war in the commonwealth.

Ending Spending Action Fund, the sponsor of the ad, is an Alexandria-based super PAC that was founded and largely funded by Joe Ricketts and his family. Ricketts made his fortune through TDAmeritrade, the Omaha-based online stock brokerage that he founded.

The campaign will include television, web and radio spots and is the first part of “a significant six figure buy” over the next several weeks, according to Brian Baker, president of the Ending Spending Action Fund. The PAC invested at least $13 million in the 2012 campaign on behalf of conservative candidates.

The first ad, titled “Where,” asks whether McAuliffe really wants to be governor of Virginia rather than Florida or New York. Republicans have sought to make the case that McAuliffe is a “Virginia outsider,” but McAuliffe frequently notes that he and his wife have lived in the same house and attended the same church in McLean for more than 20 years.

The ad buys from the group will concentrate on Northern Virginia targets. Baker said the Ricketts family is enthusiastic about Attorney General Ken Cuccinelli II (R), with whom they have worked in opposing President Obama’s health care overhaul.