Pete Snyder, the Northern Virginia technology entrepreneur who lost a bid for the GOP nomination for lieutenant governor this year, will rejoin Fox News as a political and business commentator.

The move ends speculation that Snyder might be among the Republicans vying for the chance to challenge Sen. Mark R. Warner (D-Va.) next year. Snyder cannot seek public office under the terms of his contract with Fox.

Snyder, 41, has appeared as a guest on Fox News for more than a decade, speaking on political and business issues. In August 2012, during the presidential campaign, Fox made the Fairfax County resident a paid contributor. He gave that post up later that year to seek the GOP nod for lieutenant governor, his first bid for elective office.

“I’m thrilled to join the Fox News team as a contributor for the Fox News Channel and Fox Business,” Snyder said Friday. “While I’ve been active in the conservative movement for decades and I’m just coming off of a statewide race, by trade I’m an entrepreneur, so I’m particularly excited that I will be able to provide insight and analysis to our viewers on two of my biggest passions in life — business and public policy.”

Snyder pioneered social-media marketing at New Media Strategies and now serves as chief executive of Disruptor Capital, a position he will keep in addition to his Fox duties.

A favorite of many establishment Republicans in the lieutenant governor’s race, Snyder placed second in a nominating convention behind tea party favorite E.W. Jackson, the Chesapeake minister who then lost the general election to state Sen. Ralph S. Northam (D-Norfolk).

Snyder’s campaign stood out in a crowded field — there were seven contenders — for its flashes of humor. Along with his more serious credentials, he played up his distinction as a “World Championship certified BBQ judge,” serving up pulled pork at campaign stops.

He made a memorable Valentine’s Day pitch to convention-goers, asking them in a dating-service-style video to consider making him their second choice if their dream candidate lost in an earlier round of convention balloting.

“You have may have fallen for another candidate, but that’s all right,” Snyder said in the video. “I met my wife, Burson, when she was on a date with another dude. So if you have love in your heart for someone else, that’s just fine by me. I will work hard to win you over.”

Snyder said he intends to stay active in state politics even though he cannot run for office himself.

“I loved every second of my campaign for Lt. Governor — and I hope it showed,” he said in an e-mail. “I’m not a take my ball and go home kind of guy, so I plan on dedicating significant time, resources and tons of energy to help expand and grow the Republican Party in Virginia and to reignite the intellectual firepower of the conservative movement.”